During my time at Compass, my role as designer was to reinforce agent experience by providing in-house design and advertising services.
CHALLENGE & PROCESS:
Compass is a technology start-up and a real estate company - their product is the agents. As part of the design & marketing team, I was in charge of helping agents and Compass build their brand.
In addition to the daily support of agent branding, I also assisted developing the national brand style guide and corresponding toolkits (guides for illustration, listing advertisements, agent logos, photography, etc.)
- Brand & Agent Marketing Materials, Style Guides
- Advertisements (Print & Digital)
- Digital Icons & Illustrations
- Agent Branding
- Signage (Environmental)
- Promotional Items
- Email Marketing Campaigns
- Website (Design)
- Social Media Ads
"GUIDING YOU THROUGH ASPEN" CAMPAIGN
24-36 PAGE SEASONAL MAGAZINE INSERTS
ASPEN AIRPORT SPONSORSHIP (ENVIRONMENTAL GRAPHICS)
AGENT LIFESTYLE & LISTING ADVERTISING
EMAIL MARKETING & LISTING WEBSITE DESIGN
Agents send out weekly/monthly email campaigns to advertise themselves or their listings. They also request websites as an additional avenue to advertise their properties. These sites are usually built on SquareSpace with a small amount of custom coding.